One of the problems with coining a term like “user experience” or its acronym counterpart “UX” is that it opens up the floodgates for other trendy experience-related acronyms to enter the web design lexicon.

CX, DX, EX, HX, JX, PX, UX, (U)XD…

Is all of this really necessary though?

While I don’t think you need to go adding EX or JX to your vocabulary anytime soon, it’s still a good idea to educate yourself on what these X acronyms mean and how to use them to your advantage in business.

The X’s of Web Design and Marketing

The two most common experience acronyms in web design and marketing are UX and CX. What you may be surprised to learn, however, is that the “X” in these acronyms doesn’t always stand for “experience” nor does it always pertain to the end customer.