[– For those that didn’t spot it: this post was an April Fools joke, no one can track you by the way you type! –]
This week Google announced further details of its plan to remove cookies from ad tracking. The strategy, which the ad giant expects to be fully implemented by 2022, has come about due to increasingly stringent privacy laws in a growing number of territories around the globe.
Google’s first step was the announcement in January of FLoC (Federated Learning of Cohorts). Google itself is still testing and fine-tuning the system, but in essence, Google will replace 3rd-party cookies in Chrome with groups of anonymized users.
Critics of the plan have questioned whether users will be genuinely anonymous or whether Google will be tracking individuals to group them properly. The answer came earlier this week in a low-key announcement of KaST.