The first reason is that based on an increasing number of studies worldwide, video content is becoming the most acceptable format of conveying meaningful messages. HubSpot Research asked a number of respondents in their survey the question what type of material do they want to see in a brand or business that they support.

About 54% said they want to see videos, 46% wanted emails and newsletters, some 41% confirmed social images, 34% looked for social videos, 18% said they wanted to see blog articles, some 17% acknowledged in PDF form, and a small 2% referred to other types.

A second reason is that most companies and businesses don’t have the experience, talent, equipment and organization to undertake a challenging work of producing a video marketing project for their product(s) or service(s) and need an external outfit to assume the crucial task. The need is global.

Video information, since it combines a moving image, audio data and even the alphanumeric form seems to retain its image impact. Survey respondents were asked what type of content posted by a company was the most memorable to them. The answers from the total respondents were 43% for branded video content, 36% for branded photo content, 18% for branded written content, and 3% for branded audio content.

The third reason is that advancing technology has made possible the proliferation of platforms where the video content can be shown with least cost, aside from the standard advertising flicks shown on television networks. These popular platforms are YouTube, Facebook, Twitter and Vimeo to name a few.

Fourth is that video marketing can be an extended part of a business or company website and embedded into the site. Through Hybrid Traffic’s Social Signal Share Service video marketing content can be distributed to Twitter, Facebook, Pinterest, Google +, Stumbleupon, Linkedin, Delicious and Reddit to generate more traffic.

The effectiveness of video marketing content can be increased by attracting quality backlinks to a website using current tools like the Adobe Keyboard Shortcut Visualizer, and the Ahrefs Site Explorer tool are standard methods. About 5,000 additional backlinks can be retrieved from 1,270 referring domains. Search Engine Optimization and Link Building can increase the credibility of video marketing content. It is becoming the best way for companies to rank at the top of search engine results that enables digital marketing and video marketing to be combined efficiently.

The website can create and embed different types of video content to enhance website quality and enable the operation of digital marketing and video marketing. These include demo videos, brand videos, event videos, expert interviews, how-to or DIY videos, explainers, animated videos, case studies and customer testimonials, live videos, 360-degree and VR videos, augmented reality videos and personalized messages.

Video marketing allows a business or company to reach its sales target goal in a shorter period which is one significant benefit of video marketing. This is attained by a simultaneous “attack” on various modes and platforms that maximize the product exposure within less time. Reaching a company’s sales quota through a well-planned video marketing dissemination is realizable.

What the experts are saying, like what Ash Read has noted in Buffer Social’s seven secrets of super-successful video marketing is that the making of a video marketing content is very similar to the making of a Hollywood movie. The material can also be a 30 to 60-second advertising flick for an international television network, where the story and moving images that catch the most attention wins the viewership.

Ash Read cites the following vital points: First, focusing on exciting stories gets more attention than focusing on sales. One platform is television where an advertisement or branded content can get a lot of viewers. The second platform is social media, like Facebook where an entertaining video can reach the same audience as in a TV network and will compete with a video ad.

However, let’s face it. There are branded products that immediately get the attention of viewers and a sales response too. And there are entertaining videos posted on Facebook that don’t get so much attention. So focus on the story.

Second, the first video within 8.5-seconds determines whether the viewer will continue watching the story. The time is the average attention span according to experts and holding the attention of the viewer within the measured span means the viewer sees something of value and will continue to watch.

Some experts call a quick preview or introduction of a hook, the function of which is to hook the viewer to watch more. And if you want to grab the attention of the viewer, upload a mesmerizing thumbnail alongside your video, to get the viewers excited even before the video is played. Some call this a teaser. A carefully chosen thumbnail can create a first impression. The teaser should suggest that your video is of high quality.

Third, if you intend to use Facebook as a business platform, you can select and target audiences for your content. But advocacy can also be a considered ‘social business,’ and we see so much of advocacy videos on Facebook. YouTube is another incredible platform. In a recent article published on eMarketer.com, the Google-owned platform has continued to deliver strong financial results and forceful usage statistics.

By identifying and selecting your target audience even before you create the video marketing content, you will be able to produce a video content that is in line with the values, needs, and desires of the target audience, a custom-built video message that viewers could appreciate. A slight difference between Facebook and YouTube is that branded content, and product advertising presentations are the choice of businesses and companies in the latter.

Next is you can tell your stories with or without sound, optimizing on silent playback with alluring visuals, text-heavy descriptions, and subtitles. Tech Insider’s silent video about a smart bicycle done in almost 9 seconds generated 5.1 million views.

The fifth video marketing top secret is to include calls to action or CTAs in your video. The calls to action could consist of the following: Subscribe to a specific channel, like or follow the page, share with friends, check out other content, and comment on the video. Sometimes, with an excellent and functional product, the CTA could include “purchase now.”

Vertical Leap defines quality as an integral part of the content published in a website. The quality of its content establishes the quality of a site. A website has merit if it meets at least three criteria: First, the material published offers something that is valuable to an audience who can’t get the information elsewhere. Then the content has to be accessible, whenever users need it to provide a positive user experience. Third, the title and story have to be compelling where readers will be moved to take action.

The website quality, therefore, depends to no small extent on the content producer and provider. Someone whose stories can solve problems for people and is written well with multimedia attachments will contribute to the

quality of the website, once the blog is posted on it. Sharing the content through social media platforms can accelerate the judicial process on the site’s quality.

A tool, the SEO Web Page Analyzer can check out the web pages for search engine optimization. It’s available on the iPhone App Store. The analyzer breaks down the structure and content of the web page and assesses the build quality and content quality from 3 standpoints: accessibility, usability and search engine acceptability. A green tick displayed would mean “pass” while a red icon would mean “fail” for each section of the report. Gray areas would be indicated by question marks that cannot be scored and would need further human interaction.

Searchenginepeople has provided some tips on evaluating the quality of a website in contrast with other sites. One is to check if the content published on your website was copied from other sites. This is crucial since sharp readers would know and could give adverse comments on the blog story and reduce the credibility of the site.

Checking the quality of the content is essential. Ask this question: Is the story valuable, shareable, useful and informative for audiences, readers, and visitors, or is it merely there to serve SEO purposes? Google rewards anyone who takes time and effort to craft exciting content.

This means the blog post, press release story infographic or web page must be rid of typographical errors. Many readers judge a post on its spelling and grammar. Potential customers would look at the company or website based on the quality of content, so all presentations have to be edited and proofread by a professional writer or editor.

A content structure must be easy to read with the use of readable paragraphs that are identified using: headings, subheadings, bullet lists, and other features that can help readers skim your content. An appropriate image (photo) can be used to break up a long page of text. Update your content regularly by creating a high-quality blog that is usually posted.

Publishing fresh content on a regular basis sends a signal to search engines to crawl your site again and again. Your brand new content will be indexed and will hopefully build your site’s authority in the process. While a web page analyzer can help in detecting possible problems in content that might affect website quality, excellent material that Google would acknowledge would be the best way to increase quality.